Workshop black
#050505
Selected work / 03
All projects
Identity · Vehicle graphics · ApplicationsEnter the case study
03 / Reece Reid
The brief
A trade identity made toLeave a mark.
Reece needed more than a name on a van. The identity had to feel energetic, memorable and unmistakably connected to the craft—then hold together at full scale in the real world.
- Sector
- Painting & decorating
- Scope
- Identity · Vehicle graphics · Applications
- Character
- Bold · Energetic · Recognisable
The direction
The work is precise.The identity does not need to be quiet.
Most local trade branding disappears into the same familiar visual language. Reece Reid needed the opposite: a fast, expressive system that could be recognised at a glance from across the street.
PaintMovementContrastRecall
The identity
Name, craft and attitude.All in one hit.
A hand-painted wordmark, brush device and layered splashes bring the service into the mark itself. Electric purple cuts through the black and white palette, giving every application one immediate signature.
Primary identity / 01
Built to be seen at speed
Built to be seen at speedElectric purple
#A500FF
Fresh white
#FEFEFE
Graphite
#29252D
Concept to road
Designed on screen.Proved at full size.
The vehicle was treated as a complete moving composition—not a logo placed on a door. Paint movement leads the eye across the bodywork, while the service name and contact details stay direct and readable.
On the road
A working identity for a working business.
The system
One expressive mark.Two clear modes.
Light and dark versions keep the identity flexible without losing the paint-led character. The same recognisable language can move from a vehicle to workwear, social content and future materials.
The result
A name people remember.A van that works as hard as the business.A local identity impossible to confuse.